Thursday, December 31, 2015

Beauty Through the Windshield


Day after day people complain about the weather. Have you ever heard anyone say that it is too sunny? It happens more than you think.

Our question is why?

Being truck drivers, we understand it more than most, but we don’t complain about it.

Yes…

There are times when we have doubt. Like when we are white knuckling it over a snowy pass, or when it’s raining so hard that backroads become swamps.

But…

That’s what we signed up for living in the Pacific Northwest. It is part of the adventure.


Our job is not weather dependent unless there are road closures, and even then we find a way around.

However…

Some of our competitors are weather dependent, and it’s funny because they are practically handing us business.

We love getting calls that someone else can’t or won’t do.

Imagine this

A customer on the phone with BICO, “Can you haul a widget for us in the next day or two? We called Company X and they told us that it would be within the next two weeks depending on the weather.”

BICO’s response, “We’ll be there tomorrow.”


The world is beautiful and we love driving so much that we made it our livelihood.

Our office (aka the truck) is traveling in God’s backyard. That is unbeatable.


But…

There is one thing more beautiful than all the scenery we see every day, and that is the face of the person that we are delivering to.

When we see their smile and shake their hand, we know that we delivered as promised and they are happy. That smile is the best part of our drive.


We here at BICO don’t complain about the weather because we are too busy celebrating the fact that we are blessed, get to do what we love, and we get to do it as a family. The scenery outside of the windshield is just a bonus.


BICO Transportation…reach out to us today. 

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